By listing your property with me, you benefit from a comprehensive marketing strategy designed to facilitate the sale of your home, including:

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Free comparative market evaluation 

Understanding your property's value compared to previous and current sales helps you confidently set a competitive listing price. My comparative market evaluation (CMA) makes it simple to analyze recent sales and active listings, showing what buyers are willing to pay for homes like yours. You'll also be able to review expired or long-listed properties—those on the market for more than 90 days—which illustrates what buyers are unwilling to pay. In a fast-paced real estate market, timing can impact your financial outcome. With my CMA, you can identify an effective asking price for your home; a well-priced property attracts more showings, generates more offers, and often sells quickly—even above the asking price (usually only in a sellers’ market).   

 

Home staging

Proper marketing is essential to attract the ideal buyer for your home. The way you live in your space often differs from how you should present it for sale. Beyond thorough cleaning and decluttering, preparing your home involves several additional steps. Removing personal items and decluttering the space enables potential buyers to envision themselves living in the property. Homes that are effectively staged typically sell more quickly and at higher prices. I can advise on alternative furniture arrangements or room layouts, point out minor repairs to address, and help organize any extra assistance needed. I collaborate with you to enhance the appeal of your home and aim to maximize your return on investment.  

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Advertising Campaign

A high-quality photo showcase, along with a digital floor plan of your home, are essential tools for effective marketing. I employ a professional photographer to capture interior, exterior, and drone images of your property and neighborhood. Additionally, he creates an iGuide floor plan, enabling prospective buyers to tour your home virtually. The most appealing photos are featured on the Multiple Listing Service (MLS) and on a dedicated webpage for your property on my website. I also design a specialized Listing Booklet detailing your home's features, which is readily available on both the website and the realtors’ XPosure site. Your listing will be included in the monthly Penticton Real Estate Guide, distributed to local households throughout the area.  

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Expert advice

I consistently deliver reliable information and guidance on factors influencing property value. I identify strategies to enhance value and expedite the sales process with minimal inconvenience. Throughout the home selling process, you will encounter essential documents such as listing agreements, property condition disclosure statements, contracts of purchase and sale, and subject addendums or removals just to name a few. These materials are all regulated by various provincial, federal, and real estate board requirements. Even minor errors in real estate transactions can have significant financial consequences. By engaging my services as your realtor, you benefit from the guidance of a dedicated real estate professional committed to representing your interests with integrity and discretion. I adhere strictly to your instructions, maintain confidentiality, and provide unwavering loyalty at every stage. With my expertise, you receive comprehensive real estate information and trustworthy advice to support your decisions.

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Multiple Listing Service (MLS®)

Once your property is listed, it will be featured on the Multiple Listing Service® realtor.ca website. This cooperative real estate marketing platform ensures that your home is visible to thousands of real estate agents and potential buyers. Through exposure on the MLS®, your property receives extensive marketing coverage among real estate board members, resulting in increased opportunities for collaboration with real estate agents working with buyers.

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For local advertising, leveraging community connections can be highly effective. Neighbours are well-informed about the area and maintain broad social networks through friends, family, and colleagues. Hosting an open house provides an excellent opportunity for neighbours to communicate the unique attributes and advantages of your home and the surrounding community.

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Is there more that I can do?

If there’s anything more I can do to assist you, please let me know. Ensuring your satisfaction is my top priority, which is why I’m always eager to consider new ideas that help me serve you better.

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Due to changes in real estate laws, working with buyers and sellers has become a complex process. Having a skilled real estate professional looking out for your interests can make all the difference.